For an e-commerce advertiser, this might seem risky. Some might think that integrating AdSense could have resulted in a sales drop because of users clicking on the ads instead of buying one of the videos. But as Imineo team implemented AdSense, they noticed that qualified visitors came to the site with the intention to buy the videos and did not click on the sponsored links, while other visitors usually clicked on one of the relevant ads.
Imineo's strategy highlights how e-commerce sites can use AdSense to monetize traffic that usually exits the site using the URL address bar. Overall, the use of AdSense can help sites like these increase overall revenue without changing their current business model. As Jean-Baptiste put it, "AdSense has helped us monetize the visits of these other visitors and therefore increase the overall revenue/client ratio."
If you own an e-commerce site, here are a couple of suggestions.
- Try testing AdSense first on your exit pages, and then evaluate the effect it has on your sales.
- If, like Imineo, you find that adding relevant ads on your site does not affect your conversions, we encourage you to increase the coverage of AdSense on your site. The additional revenue coming from AdSense can help you generate more qualified traffic and therefore increase your overall sales.