Sounds of success for Buenamusica

In just three years, Manuel Treto's Buenamusica.com has become quite a successful enterprise. A U.S. based Spanish-language site dedicated to everything associated with music, Buenamusica.com now receives around 100,000 unique visitors per day from users around the world.

When Manuel first started, he knew he needed an ad network that would deliver both English and Spanish ads relevant to his U.S. Hispanic and Latin American visitors -- a one-stop shop with domestic and international inventory. "This was one of our biggest hurdles for monetizing the website," Manuel says. "Several of the networks I tried billed themselves as 'Hispanic networks', but after testing fifteen different ad networks on our site, we were happiest with AdSense. AdSense is better for Hispanic publishers because it usually outperforms all other ad networks by at least 50 percent in earnings, even those ad networks that are specifically targeted toward Hispanic sites."

With a staff of only five people, Manuel and his colleagues wanted a product that could adapt to their needs without requiring significant development resources. "The product's flexibility in terms of customization options is its most impressive feature," says Manuel. "What has worked the best for me is incorporating colors that are already associated with the site. We try to customize everything so that it matches the look and feel of the site, and users have commented on how nicely the ads fit into the page."

Manuel now employs AdSense ads on 100 percent of his pages. He also offers his users the ability to navigate through his site with the Google Custom Search Engine, which he has linked to his AdSense account. This has allowed him to monetize his search results and to generate additional revenue for the site. "The more exposure you give to Google the more money you are going to make, and every little bit adds up. I strongly recommend using other Google products. Using the Custom Search Engine feature is bringing a little bit of Google technology to your website, and you can't beat that."

If you'd like to share your own success story with us, please fill out our questionnaire. If you're not yet an AdSense publisher and would like to get started with Manuel's suggestions, you can submit an application today.

New and improved referrals resources

If you've been looking for ways to improve your referral earnings, we're excited to introduce you to a few new resources. First is our updated referrals optimization tips page, where you can find our top suggestions for selecting referral products and how to best promote them on your site. We've added new, detailed tips as well as example implementations to help you get the most from your referrals.

Next is our very first referrals-themed case study. Learn how Randy Brown, site owner of GrownUpGeek.com, has used referrals to double his earnings while endorsing a product that he really supports.



Do you have a referrals success story that you'd like to share? Send us a note and maybe you'll be featured soon.

An effective pairing of AdSense and e-commerce

Imineo.com is a French video-on-demand site offering a wide variety of videos in different formats. In 2005, the site's owners decided to use Google AdWords to drive qualified traffic to their site. After setting up their first campaigns, they implemented conversion tracking to evaluate their overall return on investment. More recently, the company added AdSense to their site. As co-owner Jean-Baptiste Sers told us, "Our business model is not based on advertising revenue -- but in order to increase our AdWords spend, we wanted to use AdSense."

For an e-commerce advertiser, this might seem risky. Some might think that integrating AdSense could have resulted in a sales drop because of users clicking on the ads instead of buying one of the videos. But as Imineo team implemented AdSense, they noticed that qualified visitors came to the site with the intention to buy the videos and did not click on the sponsored links, while other visitors usually clicked on one of the relevant ads.

Imineo's strategy highlights how e-commerce sites can use AdSense to monetize traffic that usually exits the site using the URL address bar. Overall, the use of AdSense can help sites like these increase overall revenue without changing their current business model. As Jean-Baptiste put it, "AdSense has helped us monetize the visits of these other visitors and therefore increase the overall revenue/client ratio."

If you own an e-commerce site, here are a couple of suggestions.

  • Try testing AdSense first on your exit pages, and then evaluate the effect it has on your sales.

  • If, like Imineo, you find that adding relevant ads on your site does not affect your conversions, we encourage you to increase the coverage of AdSense on your site. The additional revenue coming from AdSense can help you generate more qualified traffic and therefore increase your overall sales.

AdWords and AdSense: a perfect pair

We recently caught up with Peter Clee, a publisher who has seen success with both AdSense and AdWords. Peter's main site, LondonNet.co.uk, was launched in the summer of 1996 and offers a guide to arts, entertainment, city info, and news about London. Peter also runs www.hotelgenie.com and www.myflatincannes.com. We'd like to share some of Peter's insights with you about monetising his sites with AdSense and his experience using AdWords to attract visitors.

Inside AdSense: How does AdSense impact your business?
Peter Clee: It has reinforced our view that creating good, relevant content is what we, as publishers, should be all about. AdSense is a stress-free and rapid way to support new sections and features on your site, ensuring you have a degree of monetisation before you even consider additional revenue streams. If a section works well with AdSense you quickly learn it is worth investing more time and energy into expanding its content. Additionally, with future redesigns of the site we will be thinking of how to incorporate AdSense-friendly ad positioning from the get-go.

IA: What problems have you faced in the past in monetising your site?
PC: Over the last eleven years we have had time to build up a portfolio of revenue streams across the site. I guess the important thing is not to get too disheartened when a new method flops. I’d say about one in ten of our ‘really great ideas’ actually pays off, one in five really flops, and the rest do somewhere in the middle. The key is to nurture your winners and improve your near things, while quietly disposing of the failures. Thankfully, AdSense has proved to be a winner from the moment we implemented it onto our sites.

IA: What has been your overall experience with AdWords?
PC: It’s particularly useful for supporting new, smaller sites such as www.myflatincannes.com to create a web presence and readership. With a more established site such as LondonNet.co.uk, it's great at boosting strategic parts of the site and attracting new readers to key revenue generating areas. Also, the system is easy to set up and operate. To maximise your returns you need to make regular checks to ensure your bid positions and keywords are working effectively.

IA: How exactly do you use AdWords to achieve your goals?
PC: We research a cluster of relevant keywords and test the predicted and actual bid ranges. Then we spend time to fine-tune their effectiveness, where appropriate, using the conversion measures. Like most things it takes a little time to fine tune and maximise your returns.

IA: Would you recommend AdWords to other publishers?
PC: Absolutely. It’s a major weapon in the web marketer’s arsenal.

If you'd like to learn more about advertising with Google AdWords, visit the AdWords homepage to get started.

A success story from India

When the Internet first boomed in India, many people proceeded with caution -- adoption was fairly slow compared to the U.S. But a few adventurous spirits jumped right in and have stuck with it for the long haul. Among them is Babychen Mathew, who left a career in journalism to start his own website, dancewithshadows.com. This site offers readers the latest headline news and feature stories on various topics. Babychen started this site as a hobby, and perhaps as an extension of his profession. Very soon after launching, he discovered Google and the AdSense program through various web development forums on the Internet. And the rest is history, he says.

“After exploring every bit of this Google product, with a few trial and errors along the way, I’ve discovered on my own the best ad formats and colors that suit my webpages,” he reports. Having tried almost every AdSense format and feature as they were offered, he settled for a vertical wide skyscraper (160X600) on the left sidebar and a horizontal link unit (728X15) along the top of his pages.



“Now, with the help of AdSense Support, I am currently using a medium rectangle (300X250) ad format too, and have integrated it into my content in some sections to capitalize on potential video ads,” Babychen continues. “I’ve tried other online ad distribution networks, and formats like flash ads and banner ads, but I was not very satisfied. While some were experiments, others didn’t cater to the Indian market, and a few others were plain irritating."

Today, Babychen is a happy publisher, with most of his revenue coming from Google AdSense. And he says he loves to recommend AdSense to all who will listen!

Introducing the Ad Review Center

In an effort to provide you with more transparency and control over the ads appearing on your pages, we've developed the Ad Review Center. This new feature, which we'll be rolling out to publishers over the next few months, will allow you to review ads placement-targeted to your site and ensure those ads are relevant to your site's users.

When you first opt into the Ad Review Center, you'll be able to see all placement-targeted ads currently targeted to your site, and a couple of days later you'll be able to review placement-targeted ads that have previously run on your site. If you think an ad is not relevant for your users, you can prevent it from appearing again by blocking it in the Ad Review Center. We recommend you carefully consider the revenue impact of blocking an ad, since blocked ads won't compete in the auction on your site, and advertisers whose ads you block may choose not to target your site again in the future.

In addition to letting publishers weigh in on the relevance of placement-targeted ads, the Ad Review Center will also help advertisers improve their placement-targeted ad campaigns. When you block an ad, you'll be prompted to select a reason. We'll share this constructive feedback with advertisers so they can use it to improve the quality and relevance of future ad campaigns.

As we've done with past features, we're gradually launching the Ad Review Center to all publishers over the next few months. When it has been enabled for your account, you'll see a green notification box at the top of your 'Competitive Ad Filter' page, located under the 'AdSense Setup' tab. By default, the Ad Review Center will let you review all placement-targeted ads after they have run on your site. However, if you have a strong need to manually review ads before they appear on your site, you may do so by clicking on the 'update settings' link in the Ad Review Center. You'll then have 24 hours to review ads before they are automatically allowed to run on your site. Please note that you can also return to the Ad Review Center and allow a previously blocked ad, or block a previously allowed ad.


We strongly recommend you keep your review preference set to 'auto-allow' and review ads after they have run. Ads don't participate in the auction while they are awaiting review, and ads that you have blocked cannot compete in the auction either. The actual revenue impact will vary in each publisher's situation, but when using the Ad Review Center, please consider the revenue effects of blocking ads or switching from the auto-allow setting.

To learn more about the Ad Review Center, please visit the Help Center. We hope you find this new feature useful and look forward to hearing your feedback.

UPDATED with screenshot

Say hello to placement targeting

We wanted to let you know about two recent changes to our site targeting feature. As you may know, site targeting allows advertisers to select specific publisher sites on which to run their ads. Advertisers can target your site if they've determined a match between their offerings and the interests of visitors to your site.

The first change is that we’ve renamed 'site targeting' to 'placement targeting' to better reflect the variety of targeting options we offer. Advertisers can still target their ads to an entire site, but they can now also target your individual ad units or groups of pages based on how you’ve set up ad placements using custom channels. Over the next few weeks, we'll be updating references to 'site targeting' in your account and in our Help Center.

The second change is that advertisers can bid on placement-targeted ads (formerly known as site-targeted ads) on a cost-per-click (CPC) basis. Previously, advertisers could only bid on these targeted ads on a cost-per-impression (CPM) basis. Just as with contextually targeted CPC ads, you’ll generate earnings for valid clicks on placement-targeted CPC ads.

While you can also add the URLs of specific CPC placement-targeted ads to your filter list, please keep in mind that all placement-targeted ads will participate in the ad auction with contextually targeted ads. Allowing more ads into the auction will help increase competition and ultimately your revenue.

Finally, we'd like to leave you with a few reminders to help you maximize your revenue potential with placement targeting:
  • Turn your custom channels into ad placements. These ad placements will allow you to highlight specific sections of your site that may appeal to advertisers.
  • Enable text and image ads for your ad units. By opting in to different ad types on your site, you'll increase the competition in the ad auction, which can lead to additional revenue for your account over time.
  • Use the 300x250 Medium Rectangle. This ad format is one of our best-performing ad units, and many advertisers use it when creating rich media (image and video) campaigns. Again, you'll benefit from the increased competition for your ad space.

Answers to your video units questions

Since launching video units to U.S. publishers with English-language websites, we've received quite a few emails about this new product. Here are the top 4 questions we'd like to address:

1. I selected "Automated Content" but the videos aren't relevant to my site. What can I do?

Thanks to your feedback, we've implemented a feature to improve content relevance. Before, if you typed in [cars planes taxis], for example, only videos which matched all of these keywords would be returned. If there were no videos which matched all of these keywords, we delivered a default set of videos from the most popular YouTube partner content. We've modified this so that now [cars planes taxis] will deliver videos which have to do with cars or planes or taxis. This will greatly reduce the likelihood of default popular content being delivered to your units. In general, to refine video targeting with the "Automated Content" setting, you should try different keyword combinations to see what works best.

2. Can I select the individual videos that appear in my video unit?

It isn't currently possible to select individual videos for your video units. If you're choosing "Automated Content" for your video unit, you can further refine video targeting by testing different combinations of keywords.

3. I followed your instructions to link my AdSense and YouTube accounts, but my account still shows as "pending". I haven't gotten a confirmation email yet.

You might have to manually link your AdSense Account to your YouTube account. To do so please follow the steps below.
  1. Log in to your AdSense account.
  2. Click the "Account Access" link located under the "My Account" tab.
  3. Under "sites", find "www.youtube.com" and click the "grant access" link.
Your AdSense account should now successfully be linked to your YouTube account.



4. Do you offer any other sizes for the video units?

Right now, we only offer the three sizes listed in your account when you generate the ad code -- note that the 'mini' size is larger than what appears on your code generation page. We'll be sure to announce any new sizes and styles as they become available.

Please keep in mind that video units are different from click-to-play video ads; while video units contain YouTube partner videos complemented by standard AdSense ads, click-to-play video ads are ads created by AdWords advertisers in video format. At this time, no in-stream video ads will show in your video units.

To make changes to your video units or try them out for the first time, visit your AdSense Setup page. Thanks again for your feedback, and stay tuned for more updates on video units.

Getting your forum site to perform well with AdSense

When Amit Kumar co-founded MegaGames Forum in 1998, Google Inc. was being run from a Menlo Park garage and AdSense didn’t even exist yet. Fast-forward 9 years to 2007: Amit still runs MegaGames Forum just as a hobby, but he earns enough revenue through the AdSense program to run a dedicated server and continue growing his site.

Amit wasn't so successful with AdSense right from the start. When he first started using the program in 2005, his earnings were nothing to write home about, and it was largely because he chose his ad placement, formats, and colors at random. After recently optimizing his ads, however, Amit was able to more than double his AdSense revenue and even improve the user experience on his site. Results may vary since every site is unique, but here are some tips that any forum site, large or small, can also try out to increase revenue.


  1. The welcome box ad
    Many forums have a message above the fold on their pages welcoming users to the site and encouraging them to register. Placing a large (336x280) or medium (300x250) rectangle next to this message catches users’ attention right when they walk through the door (so to speak). By the way, these are our best performing ad units, and may also increase the number of site-targeted ads on your pages.

  2. The forum post ad

    Based on previous testing, integrating ad units into your page content can improve clickthrough rate (CTR). It also provides a better online experience, since your users see relevant ads side by side with normal content. In forums, the highest visibility content is often the first post, so it makes sense to place the ads here. Again, large and medium rectangles are your best bet!

  3. Blending colors and breaking down borders

    Colors are important for making an ad visible to the user, but they should still blend with the design of the site. Removing the borders on your ads helps even more with this concept of blending. Don’t worry -- even with a well-blended implementation, the 'Ads by Google' label keeps your users from confusing ads with content.
Bonus tip: Improve ad relevance with section targeting

With forums, the first post often contains the most relevant content on the page. By using the section targeting feature to emphasize this content, you can potentially increase CTR with better targeted ads. Visit this 'section targeting' link we mention for instructions.

If you decide to try out these tips, we’d love to hear about your success.

Mid-day more than midway to success

Note: Google does not sell or endorse any registration kits or CDs for the AdSense program. If you have reached this page after being asked to purchase a registration kit or CD, please know that Google is not affiliated with any offers of this nature. To sign-up for a free AdSense account, please visit www.google.com/adsense.

Mid-day.com is a newspaper website for readers in Mumbai, India which has been in the AdSense program since 2005. According to Gauri Daswani, who was the Mid-day.com Assistant Manager at the time, 50% of the site's revenue is generated through AdSense. "Monetization has become much easier with the AdSense model," she says. "To ensure good results from AdSense, it is imperative that we create compelling content which in turn accounts for a good user experience and definitely benefits Google's advertisers."

Initially, Gauri and her team relied on fixed ad colors and placements. They noticed that the site was earning a similar amount of revenue each month. "We had a problem choosing color codes and ad placements, which we didn't know could actually impact our revenue so drastically," she remembers. But she soon found the benefits of testing with custom channels.

"We placed channels on the ad units and changed the ad positions to understand the performance of each unit, resulting in much higher revenue," she says. For example, Gauri added a 300x250 medium rectangle to the bottom of each article and moved her link unit from the right sidebar to the left. In addition, she updated the colors of her ad and link units to match the look and feel of the rest of her site. Together, all of these changes resulted in a 60% increase in revenue.


"It is now easy to optimize the site's performance with custom channels. They give us a complete picture of how different ads are performing on our site, and help us to compare all ad units and pages," Gauri comments. Even now, her team continues to experiment with other changes to find what will perform best for Mid-day.com. "We have learned that subtle changes can produce significant results."

Optimizing Instablogs

Instablogs is a blog network that publishes more than 200 posts a day on 136 blogs spanning 16 niche channels, including luxury gadgets blog Bornrich and technology blog Gizmowatch. With 200+ bloggers blogging from all over the world, Instablogs has around 2 million unique visitors per month.

Instablogs co-founder Ankit Maheshwari tells us that AdSense works well with each blog's unique content. “Since our blogs are very niche-oriented, it’s tough for us to sell our inventory directly to advertisers on blogs with less than 30,000 page views per month,” he says. “AdSense’s high CPC offering and huge advertiser database can help monetize the page views on any site irrespective of its size.”

Recently Ankit began to experiment with AdSense optimization. Although he was doubtful of the results, he tried a few minor tweaks on his site, such as opting in to displaying image ads and adding link units to the top of his pages. He also used information from his custom channels to determine the ad unit with the highest CTR on his pages – he then placed this ad unit first in the HTML source of each page. After a week of testing these changes, Ankit found that revenue nearly doubled. While AdSense revenue used to comprise 15% of the company’s advertising revenue, since optimizing it's increased to 25%.

Despite the success of his first optimization, Ankit has found that there isn’t one standard layout or ad format that is optimal for all of his pages. He says, “We’ve seen in many blogs that a few ad types perform better in different sections. For example, the large rectangle performs 70% better on the permalink pages of our Tattoo blog, while skyscrapers perform best on all other pages. At the same time, banner ads have performed really well on our Parenting blog.”

Today, Ankit continues to make small changes and frequently tests new layouts based on his custom channel data. He feels that “custom channels are not only a useful feature, but also the most important feature in the entire AdSense program for publishers.”

The AdSense API on an e-commerce platform

A few months ago, I mentioned how e-commerce sites could use AdSense to increase their overall revenues without changing their current business models. Today Zlio.com has taken it to the next level by using the AdSense API to allow their users to implement this strategy.

The core service of Zlio is to allow internet users to create and run their own internet shops. After a quick registration process, users can pick from millions of products and earn commission on every item bought from their ZlioShops. Aside from choosing their products, future shopowners can select from a few different templates to give their shops the look and feel they want. Finally, these shopowners can add text to describe the products and highlight their favorites.

Today, as added functionality, Zlio users can also add Google ads to their shops. Very much like what we currently offer via Blogger, users can pick shop templates that already include AdSense ad units without ever having to dig into the HTML code of their shop. We hope that this new API will help bring AdSense to existing Zlio users, and also that current AdSense publishers will try Zlio as a way to increase their current AdSense revenue.

The screenshot above shows an example of a shop offering scuba diving items -- you might notice that two AdSense ad units and one link unit have been placed on the page. From a revenue perspective, 60% of all the revenue generated from AdSense will go to the shopowner.

If you wish to create your own shop and associate it with your current AdSense account, you can visit Zlio.com and follow these steps:
  1. Select a general template for your shop.
  2. Create your own shop by choosing among the available products.
  3. Once you have selected products, go to My Zlio Shop > Revenue Model > AdSense for my shop.
  4. If you aren't an AdSense publisher yet, you can apply for an account through Zlio. If you already have an AdSense account, enter your AdSense e-mail address and your current zip code.
  5. Log into AdSense and grant access to Zlio to use your publisher ID by clicking on My Account > Account Access.
  6. Go back to your ZlioShop, where you'll be able to view your products and relevant Google Ads.
If you wish to learn more about the AdSense API and how you can use it to integrate AdSense sign-up and ad creation into your site, visit the AdSense API website.

Year in review: 2008

As 2008 winds down, we'd like to follow tradition and close out the year with a look back at a few of the biggest happenings in AdSense.

In 2008, we introduced new features like AdSense for feeds and an improved version of AdSense for search to help you generate additional forms of revenue. We brought Google Ad Manager out of beta to help publishers with smaller direct sales teams more efficiently sell, schedule, and deliver their ad inventory. At the same time, we worked towards providing more information within AdSense accounts. In April, we enabled the Ad Review Center in all accounts to help you review ads placement-targeted to your sites. And in response to requests for more insight into your reports, we launched link unit reporting and began inviting publishers to link their AdSense accounts with Analytics.

Internationally, we launched AdSense for content in Thai and also expanded Western Union payments to a number of new countries such as Egypt, Taiwan, and Panama. To help more publishers find answers to their questions, we launched AdSense Help Forums in Hebrew, Czech, and Slovak.

On the English Help Forum, we celebrated our 50,000th member and then unveiled a new platform with additional capabilities. Now, forum participants can vote on the best answer to their questions, subscribe to individual discussions, and receive replies to their threads via email.

In news closest to home here on the blog, the Inside AdSense family continued to grow with the launch of blogs in Russian and Traditional Chinese. With your support, our 13 global AdSense blogs received 3.8 million pageviews from 2.4 million visits this year. Through our blogs, we brought you a Newbie Fridays series, 'Optimisation Essentials' videos from our Australian team, and began distributing AdSense stickers. Check out the sticker requests, postcards, and notes we received in the photo on the right :)

Last but not least, the 2008 Reader's Choice Award for this year's most visited post goes to our April Fool's joke, 'Introducing AdSense for conversations'. Co-author Julie Beckmann had this to say: "A lot of hard work went into omega testing the product for this post. While I found the hat fit snugly, I was disappointed to learn the effect my Orange County upbringing had on my chats -- 17 'like's' sprinkled into a two-minute conversation? My chats aren't fit to be placement-targeted."

Thanks for helping to contribute to an eventful 2008 -- we're looking forward to an even more exciting 2009. Happy New Year!

New Manage Ads improvements, compliments of you

We've been listening to your comments on our new ad management feature, and so we're excited to tell you about a few updates that stem directly from your requests:
  • You can now view the ID number associated with a specific custom channel by visiting the 'Channels' link under the 'AdSense Setup' tab. Many of you told us that you needed these channel ID numbers for ad management programs you're using. We've added this information to your account since it no longer appears in your ad code.


  • Any ad units generated within the last 7 days that haven't yet received any impressions will now be listed as 'New', rather than 'Active', in your status column. This should help avoid confusion about your newest ad units and those already appearing on your pages.

  • You can now view the most recent date when each of your ad units was updated. Please note that these dates aren't retroactive, so any ad units you generated or edited before this display change will show a last-edited date of November 1st, 2007.

  • We're starting to slowly roll out the manage ads feature for your referral units. Just as with AdSense for content units, you'll soon be prompted to enter names for your newly generated referral units. If you'd like to make changes to your referral units at a later time, you can visit the 'Manage Ads' page. In the 'Content' column of this page, your referral units will display 'Referrals:' followed by the products or category of products being referred.


It doesn't end here, though -- we've got a few more enhancements planned for the Manage Ads feature in the next few weeks, so keep checking back for more updates. In the meantime, please continue sending your suggestions our way.

AdWords and AdSense: a perfect pair

We recently caught up with Peter Clee, a publisher who has seen success with both AdSense and AdWords. Peter's main site, LondonNet.co.uk, was launched in the summer of 1996 and offers a guide to arts, entertainment, city info, and news about London. Peter also runs www.hotelgenie.com and www.myflatincannes.com. We'd like to share some of Peter's insights with you about monetising his sites with AdSense and his experience using AdWords to attract visitors.

Inside AdSense: How does AdSense impact your business?
Peter Clee: It has reinforced our view that creating good, relevant content is what we, as publishers, should be all about. AdSense is a stress-free and rapid way to support new sections and features on your site, ensuring you have a degree of monetisation before you even consider additional revenue streams. If a section works well with AdSense you quickly learn it is worth investing more time and energy into expanding its content. Additionally, with future redesigns of the site we will be thinking of how to incorporate AdSense-friendly ad positioning from the get-go.

IA: What problems have you faced in the past in monetising your site?
PC: Over the last eleven years we have had time to build up a portfolio of revenue streams across the site. I guess the important thing is not to get too disheartened when a new method flops. I’d say about one in ten of our ‘really great ideas’ actually pays off, one in five really flops, and the rest do somewhere in the middle. The key is to nurture your winners and improve your near things, while quietly disposing of the failures. Thankfully, AdSense has proved to be a winner from the moment we implemented it onto our sites.

IA: What has been your overall experience with AdWords?
PC: It’s particularly useful for supporting new, smaller sites such as www.myflatincannes.com to create a web presence and readership. With a more established site such as LondonNet.co.uk, it's great at boosting strategic parts of the site and attracting new readers to key revenue generating areas. Also, the system is easy to set up and operate. To maximise your returns you need to make regular checks to ensure your bid positions and keywords are working effectively.

IA: How exactly do you use AdWords to achieve your goals?
PC: We research a cluster of relevant keywords and test the predicted and actual bid ranges. Then we spend time to fine-tune their effectiveness, where appropriate, using the conversion measures. Like most things it takes a little time to fine tune and maximise your returns.

IA: Would you recommend AdWords to other publishers?
PC: Absolutely. It’s a major weapon in the web marketer’s arsenal.

If you'd like to learn more about advertising with Google AdWords, visit the AdWords homepage to get started.

Accidental clicks fade into the background

Earlier this year we stepped back to examine the value users, advertisers, and publishers derive from clicks on content ads. As you integrate ads with your site's content and navigation, we want to ensure a positive user experience. We identified a few areas for improvement and began implementing changes, starting with our new ad formats in April.

Continuing these improvements, we've just changed our text ads slightly to help reduce accidental clicks. In the past, users could click on both the background and full text of an ad, but now they can click only on the title and URL of a text ad. By allowing users to click only on the ad title and URL, we aim to decrease accidental clicks, better aligning visitor behavior with their intent. Overall, the decrease in accidental clicks will keep users on your website, interacting with your content, until they intend to click on an ad.


In addition, this new clickable format better aligns with the text ad formats shown on Google.com. We hope this format change contributes to a better, more consistent user experience.

Finally, this change won't just improve user experience on your site; it benefits advertisers as well. We currently monitor clicks on Google ads for accidental clicks, and the format change complements our monitoring system by further ensuring advertisers only pay for meaningful clicks. By reducing accidental clicks, we hope to increase advertiser campaign value and satisfaction, encouraging additional spend and facilitating higher monetization for all publishers.

UPDATED to fix typo

Referrals reluctant to appear?

We've heard that many publishers are having trouble viewing referral 2.0 ads on their pages, and we'd like to explain some of the most common reasons why this might be.

First, keep in mind that not all referral ads are available in all sizes. For instance, most horizontal referral ad units smaller than 180x60, square referral ad units smaller than 125x125, and text links are only available at this time for Google products such as AdSense or AdWords. This means that if you generate code for referral ads in an unsupported size, you won't see any referrals shown on your webpages. To avoid this issue, we recommend first selecting categories or products for your referrals before selecting a size at this time.

Similarly, you may not see the referral ads you've selected on your pages if you've grouped a number of referral ads into your Ad Shopping Cart which are each available in different sizes. If this is the case, you may wish to try regenerating your referral code with a particular ad format in mind -- this way, you can be sure to select products available in that format.

Here are several other reasons your chosen referral ads may not show:
  1. The particular referral ad you've chosen is not available in your country. When generating your code, you can view the ads available for specific countries by clicking the 'change' link above the referrals wizard.

  2. You've unselected the 'Pick best performing ads' checkbox for a referral where the advertiser has run out of budget or ended the campaign. To take advantage of the available inventory of related products, we recommend leaving this box checked.

  3. You've added more than three referral units to your page. Our current policy allows a maximum of three referral ad units on any policy-compliant page.

  4. Our system has determined that your pages contain potentially mature or sensitive content. However, as your content changes, you may begin to see referral ads appearing.

  5. The referral ad code may have been modified. Be sure to copy the code exactly as it appears in your account and paste it directly onto your pages.
Please know that we're working as quickly as we can to fine-tune the process of generating referral code. Also, we appreciate all of your feedback on referrals 2.0 so far, and we encourage you to let us know how we can keep improving AdSense.

Simplified ad management is rolling out now

Two weeks ago, we gave you a sneak peek of what was in store for November. Now, we're happy to let you know that we've started rolling out our new ad management feature to publishers! As a reminder, this feature will save the settings of your ad units within your AdSense account. That means, each time you want to change the colors, channels, or even the corner styles for your ad units, you can make the changes directly in your account rather than generating and pasting new code. Again, we're still working on rolling this feature out to all publishers, so don't worry if you don't see it in your account yet -- it'll be there soon.

Below are a few answers to questions you might have about this new feature:

How has the process of generating new ad code changed?
On the 'Get Ads' page of the 'AdSense Setup' tab, you'll find the same code generation wizard you've used before. At the end of the wizard, you'll now be prompted to provide a name for the ad unit you've just created. We recommend using a descriptive name so that you'll remember where you pasted this ad unit. For instance, use names like "Homepage Leaderboard, example.com" or "Top 300x250, Sports pages." You can find more detailed instructions in our Help Center.

Why do I need to name my new ad units now?
With this new feature, all your new ad code will have a name and an unique ad slot ID. This will help you remember them so you can make changes to them later directly on the 'Manage Ads' page. As noted above, please be as specific as possible when naming your ad units and include information such as location, ad size, and domain.



Will the old ad code on my sites still work?
Any ad code you've generated in the past will continue to work as normal. However, please note that the old ad code will not automatically be updated to include this feature. If you'd like to apply this new feature to your old ad units, you can import the code and save the new settings.

Why don't I see anything after adding a new ad unit to my site?
If you're implementing a newly created ad unit on your site, the ad unit may not appear for up to 10 minutes while our servers are informed about the settings for the new unit. Don't feel like waiting? Simply use the Preview function on the 'Manage Ads' page to check out your updated pages immediately.

I made some changes to my ads, but nothing changed on my site. What happened?
Just as noted above, any changes to the ad unit may take up to 10 minutes to be visible. Feel free to use the Preview function to see your changes immediately.

How do I change the size of my ad units on the 'Manage Ads' page?
Unfortunately, size is one of the few things you can't change with this new feature. To change the size of your ads, you'll need to visit the 'Get Ads' page to generate a new ad unit.

How do I delete some of the ad units I created?
Right now, it isn't possible to delete ad units from within your account. This is designed to help avoid instances where an active ad units might be accidentally deleted. However, ad units that have not generated impressions for 7 days will become 'inactive' and will automatically be hidden. You can check the 'Show inactive AdSense units' box to unhide them.

One last reminder - please keep in mind that this feature only applies to ad code generated from your account at https://www.google.com/adsense. If you create your ad code through one of our partners, such as Blogger, Dada.net, or Apple iWeb, you'll continue to use the standard ad code.

Want to learn more about this feature? Feel free to check out our complete guide. You might also find our videos on generating ad code and managing your ads useful.

Finally, we'd like to hear what you think about this feature.

Maximizing revenue by exposing your channels to the right advertisers

As you may know, you can set up your custom channels so that they're targetable by advertisers - these targetable custom channels are known as ad placements. By selecting the 'Allow advertisers to target this channel' checkbox on the channel creation page, you can enable brand advertisers to target their content to your audience directly on a CPM or CPC basis.

Creating ad placements allows them to show up in AdWords, so that advertisers who create placement-targeted campaigns can include your content directly. What many publishers don't know is that this also makes your content available to Google's internal sales teams, who work closely with many advertisers looking to target a certain audience or type of content. With this in mind, we thought it would be important to mention a few best practices which will help advertisers and our internal sales teams target your content to help you maximize revenue:

First, take time to make sure your channel names and descriptions accurately describe your content and audience. By including descriptions that closely reflect your content, you'll also attract advertisers from those areas. Naming and descriptions are important.


On that note, our second tip: be very careful about changing the name of an ad placement. If an advertiser has already targeted one of your specific channels, the channel will become unavailable to the advertiser once you change its name. If you wish to rename a channel, we recommend creating a second channel with the new name, and then attaching both channels to your ad unit. Remember, you can attach up to five custom channels to an ad unit.

Third, use the 300x250 medium rectangle, opted in to both text and image ads. This is one type of targetable ad unit that's in high demand by Google's CPM advertisers. We recommend placing these units in line with your content, and describing them as they relate to the content. This combination of format and placement enables advertisers to use image, text, or rich media (including gadget ads) effectively. In feeds, we recommend opting in to both image and text in all ad units, as many of these advertisers only target with image ads into feeds.

Finally, as always, the most important tip for maximizing revenue from your ad placements is to create quality content that is visually appealing and attracts a quality audience. Many brand advertisers look at all placements before placing an advertising order to make sure the destination sites are in line with their brand and attract the type of audience they wish to target for a particular campaign.

Five steps to optimising your AdSense performance


"I want to improve my AdSense performance, but I don't know how to get started!"

We hear you. The myriad of optimisation tools and options AdSense offers can be a bit overwhelming. Colors, placements, channels, ad sizes -- there are more options to choose from than you can poke a mouse cursor at! Ideally, we wish you could just click a button and have a fully optimised webpage published to the Internet. But until that magical day comes, we have a solution for you.

The Australian AdSense team has put together a short video that takes the confusion out of optimising. The video goes through a step by step guide to optimising AdSense performance - from analysing your page type, to choosing the right ad sizes and colors, and tracking your results. We also cover our most popular tips to increase eCPM, without adversely affecting your community's experience on your page.



So if it's been a while since you've refreshed your AdSense ad units, or if you're confused on how to use channels to optimise, invest ten minutes into the video. It's the closest thing you'll get to that magic button.

To watch more videos, you can also visit our official AdSense YouTube Channel: